ABOUT
Tour Music

A multimedia creative agency
by Julian Gray

Our values, our story, our history:

Asaka Gray, a team of creative associates, led by principal designer Julian Gray, whose history in the music industry for over 12 years, offers expertise in music, video, live performance, design, branding and marketing strategy.

The core principals of Asaka Gray grew out of a passion for designing solutions that respect both form and function, balancing creativity with responsibility.

The lives we live are defined by creativity and design. My life was defined by two inspiring, strong, incredible women, Chiyo Asaka and Roberta Gray: my grandmothers. They nurtured me and taught me much of what I know about life, creativity, and design, from this my production company 'Asaka Gray' derives its name.

- Julian Gray
Founder & Creative Director

Testimonials:

"I’ve been impressed by Julian Gray as a creative and for his campaigns at Asaka/Gray for their multifaceted approach to music marketing and social media for several years. Everything he works on is extremely well done.

Julian is a creative force in music, design, video, motion graphics and everything he does."

- Natalie Breede,
mau5trap, mau5hop, Seven20

"Julian Gray is not only one of the most gifted, rising producers and DJs on Monstercat Silk, but also an extraordinarily multitalented creative content producer.

I've marveled at his ability to produce his own dynamic and highly engaging designs and video content across his social media pages, which I've observed has led to a significant organic following of tens of thousands of international fans across his channels."


- Jacob Henry,
Lead A&R of Monstercat Silk

"Julian is a wealth of knowledge and expertise that you simply cannot find on some YouTube tutorial. Working with him allows complex processes to become simple and easy to understand, and will exponentially improve your live show or production workflow, no matter your skill level."

- Nick Chiari,
Grabbitz

Brands we have worked with:

create music group create music group create music group create music group monstercat space yacht blackhole recordings elliptical sun recordings zerothree colorize enhanced music space yacht gravitas recordings anjunabeats mau5trap

All company logos featured above are property of their respective rights holders, and are featured on this site only as a portfolio visual aide. ASAKA GRAY does not claim ownership of any of these logos, or any other intellectual property associated with them

Social media campaigns

Social Media
Campaigns ,
Social
Strategy.

Let's create some buzz for your new project

We offer an end to end social media marketing solution for your next project. Let's work together to create a solid social media strategy for your brand's next release, and we'll create all of the content necessary to execute it.

Platforms we specialize in:

Design & branding

Graphic
Design,
Illustration,
Branding.

Creating visual worlds to get lost in

The landscape of your brand is the visual foundation of emotional attachment, attracting new audiences and clients. We design environments that will connect with people on a personal level, and identities they can build an emotional attachment with.

We've designed solutions for hundreds of clients, graphic design, illustration, branding, marketing design & brand strategy.

Some of our favorite design projects:

Julian Gray
Primary design firm

Julian Gray, our lead designer and company founder, is also known as a musician & touring artist. Releasing on world-renowned labels Anjunabeats, Monstercat, mau5trap, Colorize and Enhanced, with hundreds of thousands of listeners worldwide, Julian is familiar with the landscape of professional electronic music.

All materials, videos, motion graphics, audio, and visuals pertaining to Julian Gray are created in house here at Asaka Gray.

Graydient Collective
Primary design firm


Another entity by Julian Gray, Graydient Collective exists as a platform and record label to support up-and-coming artists. Their releases include music singles, curated livestreams, and annual art packages in the form of signature 'Colors' compilation CD releases

Elliptical Sun Recordings
2018 Rebrand

Legendary progressive house and trance record label Elliptical Sun has been delivering Beatport #1 records and groundbreaking electronic music since the early 2000's. The team at Elliptical Sun depended on Asaka Gray to deliver a modern solution to revitalize their brand and bring it into the 2020's.

We approached the rebrand from the ground up, simplifying and minimizing the unnecessary, while maximizing the strength, presence and clarity of the label's historic logo in its new design language.

Monstercat
'Losing My Mind' Animation

For Julian Gray's latest release on Monstercat, 'Losing My Mind', Asaka Gray created a distinctive visual language to surround the song including motion graphics and a lyric video, a collaboration with the team at Monstercat.

Our illustrators created a looping animation of the iconic monster cat, in the style of the campaign.

VRDGO
2019 Brand identity


World class DJs and magicians the Verdugo Brothers approached Asaka Gray for a comprehensive rebrand.

We derived the inspiration for the design simultaneously from electronic music, DJ culture, and the iconic look of a playing card associated with street magic.

Get Heavy Talent Agency
2017 Rebrand


GET HEAVY, a talent agency representing some of the most promising up and coming artists in Bass Music.

When the founder of Get Heavy came to us, design wasn't a priority for the company. Our redesign flipped-the-script, modernizing and prioritizing brand consistency and a powerful design language.

BlindSpider
2018 Rebrand

Graydient artist, audio engineer and Julian Gray collaborator Ricardo Vasquez known by his stage name BlindSpider, is an industrial techno musician based in Los Angeles, California.

Ricardo reached out in 2019 seeking design strategy. Inspired by the techno he creates and the glasses he wears, we created a universe that reflects the edge and depth of his music.

.ATM
2019 Branding


Upcoming artist and techno extraordinaire, with releases on deadamu5's label mau5trap came to the Asaka Gray team to create the design language that would define .ATM.

The logo was designed to reflect the ATM emoji, '🏧' used widely as a core component of the brand.

Software we use:

Music & audio production

Mixing,
Mastering,
Production,  
Post.

Sound better than ever

With over 15 years of experience as a solo artist, mentor and music educator, and with contributions to labels like mau5trap, Anjunabeats, Monstercat, Enhanced, Colorize, Black Hole and more, when it comes to music and audio there are few more equipped for actualizing your vision than our head engineer Julian Gray and the team at Asaka Gray.

Our team will get your music an
d audio projects across the finish line, using whatever it takes to get it there, from music production, mixing, and mastering, to audio post production and restoration.

"All-around Ableton guru"
- Ben Rogerson

Our favorite audio projects:

Software we use:

Video & animation

Video,
Animation,
Editing,
Mo-Graphics.

The moving backdrop for your stories to take place

With over a decade of experience in video content creation and post production including advertising, social media, film and music videos, we will bring your stories to life on screens of all shapes and sizes.

From the camera or animation studio to the editing room, Asaka Gray will handle the entire process from start to finish.

Software we use:

Web design

Web
Design,
Landing
Pages.

Web design for modern eyes. Responsive, boutique design.

Leave a great impression online with a modern website, the hub of your digital portfolio.

Collaborate with our team to design a dynamic, eye-catching web experience for your project's next release, capturing the imagination of your supporters with a satisfying and fluid user experience.

Our favorite web design projects:

Software we use:

Live show design

Live Shows,
Timecode,
Visuals,
Live Audio.

Show design & production with a musician's touch

As an educator, affiliate and consultant in Ableton Live, Resolume, ShowKontrol, and other live performance technologies, Julian Gray has a deep understanding of the technology, and protocols required for cultivating a compelling live show.

As an artist, musician and designer Julian contributes a fundamental understanding about what makes a live show emotionally gripping.

Create fully synced audio-video experiences, perform live with Ableton Live, fully synchronized DMX controlled lighting installations, Timecode/SMPTE synced live sets and more.

Software we use:

Free resources via Julian Gray Media: